TikTok brand profile in the UK 2023
When it comes to social media users, brand awareness of TikTok is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TikTok in the UK?
In total, 40% of UK social media users say they like TikTok.
What is the usage share of TikTok in the UK?
All in all, 40% of social media users in the UK use TikTok.
How loyal are the users of TikTok?
Around 36% of social media users in the UK say they are likely to use TikTok again. Set in relation to the 40% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around TikTok in the UK?
In June 2023, about 33% of UK social media users had heard about TikTok in the media, on social media, or in advertising over the past four weeks.