Since the early 2000s, the New York Yankees almost tripled their revenue, generating more than 680 million U.S. dollars in revenues in 2019. However, this sum fell in the ensuing two years as a result of the coronavirus (COVID-19) pandemic. The team is the most valuable MLB franchise, with a value of six billion U.S. dollars in 2022. This is roughly three higher than the average MLB franchise value. The Yankees are also amongst the most valuable and popular sports teams worldwide.
More than three million people attend games of the New York Yankees each season at Yankee Stadium, which was opened for the 2009 season. The average regular season attendance was at around 40 thousand over the past few years. The average ticket price for games of the New York Yankees remained relatively stable over the past years at around 50 U.S. dollars, but increased to over 60 U.S. dollars for the 2022 season. The Yankees are also very popular on social media as the team’s accounts on Twitter and Facebook are the most followed and liked of all MLB teams.