Grocery stores: Mercadona shoppers in Spain

Consumer Insights report

Grocery stores: Mercadona shoppers in Spain

Mercadona is a Spanish grocery store chain. Founded only in 1977, the family-owned business has since grown to have over 1,500 locations and acquired a large share of customers in Spain. Small families make up a large portion of the customer base.
Gain further insights into the Mercadona brand and the grocery store market landscape by downloading this Statista report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Mercadona shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Mercadona shoppers in Spain (''brand users'') against Spanish grocery store shoppers in general (''category users''), and the overall Spanish onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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