Facebook usage in the United States

Statistics report about Facebook usage in the United States

Facebook usage in the United States

This report presents insights and statistics on Facebook usage in the United States. It provides an overview of the company's financials, domestic reach as well as extensive statistics on user demographics and usage behavior.

Table of contents

Overview

6
  • Basic Statistic Social media users in the United States 2020-2029
  • Basic Statistic United States: digital population January 2024
  • Basic Statistic Facebook users in the United States 2019-2028
  • Basic Statistic United States: Facebook usage penetration 2018-2027
  • Basic Statistic Countries with the most Facebook users 2024
  • Premium Forecast Facebook brand profile in the United States 2023

Meta Platforms

9
  • Basic Statistic Meta: annual revenue 2009-2023, by segment
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2023
  • Basic Statistic Meta: annual marketing expenditure worldwide 2010-2023
  • Basic Statistic Meta annual ad spend 2014-2023
  • Basic Statistic Meta: annual EBIT 2008-2023
  • Basic Statistic Meta: annual net income 2018-2023
  • Basic Statistic Meta: worldwide quarterly revenue 2011-2023
  • Basic Statistic Meta: worldwide quarterly revenue 2020-2023, by segment
  • Basic Statistic Meta: quarterly net income 2010-2023

Benchmark

8
  • Premium Statistic U.S. market share of leading social media websites 2023
  • Basic Statistic Most visited multi-platform U.S. web properties 2023
  • Basic Statistic Reach of most popular U.S. smartphone apps 2023
  • Premium Forecast Most used messenger by brand in the U.S. 2023
  • Premium Statistic Leading social apps in the U.S. 2023, by active user reach
  • Premium Statistic Leading social apps for users in the U.S. 2023, by weekly usage hours
  • Premium Forecast Most used video game streaming sites by brand in the U.S. 2022
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023

Users

5
  • Basic Statistic Meta: monthly active product family users 2023
  • Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
  • Basic Statistic Facebook: monthly active users in North America 2010-2023
  • Basic Statistic Facebook: number of daily active users worldwide 2011-2023
  • Basic Statistic Facebook: average revenue per user 2011-2023, by region

Demographics

5
  • Basic Statistic U.S. Meta Platform audiences 2024, by age and gender
  • Basic Statistic U.S. Facebook users 2024, by age group
  • Premium Statistic U.S. Facebook users 2023, by gender
  • Premium Statistic U.S. Facebook Messenger users 2024, by age group
  • Premium Statistic U.S. Facebook Messenger users 2024, by gender

User activity

8
  • Premium Statistic Average daily time spent on social media by U.S. adults 2017-2022
  • Basic Statistic Devices used to access Facebook in the U.S. 2022
  • Premium Statistic Leading social networks used for news in the U.S. 2019-2023
  • Premium Statistic Top web articles shared on Facebook from U.S. and UK publishers 2023
  • Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
  • Basic Statistic Most viewed domains on Facebook news feed in the U.S. 2023, by audience
  • Basic Statistic Facebook news feed content views in the U.S. 2022, by link status
  • Basic Statistic Facebook news feed content views in the U.S. 2023, by source

Opinion

7
  • Basic Statistic U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022, by age group
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022, by gender
  • Basic Statistic U.S. social media users on Facebook protecting their data 2022. by generation
  • Basic Statistic Mark Zuckerberg: popularity in the U.S. 2022, by generation
  • Basic Statistic U.S. adults positive opinion of Facebook after Trump ban lifted 2023

Advertising

8
  • Premium Forecast Ad spending per internet user of social media advertising in the U.S. 2019-2028
  • Premium Statistic Meta ad revenue in the U.S. 2018-2024
  • Premium Statistic Meta ad spend in the U.S. 2018-2022, by category
  • Premium Statistic Largest Meta advertisers in the U.S. 2018-2022
  • Premium Statistic Relevance of digital ads to Facebook users in the U.S. 2022-2023
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Premium Statistic Top ways to engage with brands on social media according to U.S. consumers 2022
  • Premium Statistic U.S. adults buying a product after seeing influencer postings 2022, by gender

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