Advertising in Spain

Statistics report on the advertising industry and market in Spain

Advertising in Spain

This report has been compiled to provide statistical information about advertising in Spain, featuring data on ad spending, market leaders, and consumer attitudes.

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Table of contents

Overview

7
  • Premium Statistic Advertising spending in Spain 2018-2022
  • Premium Statistic Ad spending growth in Spain 2019-2022
  • Premium Statistic Advertising spending in Spain 2021-2022, by medium
  • Premium Statistic Advertising spending change in Spain 2022, by medium
  • Premium Statistic Ad spending in Spain 2022, by industry sector
  • Premium Statistic Most creative advertising markets worldwide 2022
  • Premium Statistic Most effective advertising markets in Europe 2023

Traditional media

8
  • Premium Statistic Television advertising expenditure in Spain 2016-2022
  • Premium Statistic Free TV advertising revenue in Spain 2015-2022
  • Premium Statistic Pay TV ad spending in Spain 2019-2022
  • Premium Statistic Radio advertising expenditure in Spain 2011-2022
  • Premium Statistic Newspaper advertising expenditure in Spain 2011-2022
  • Premium Statistic Consumer magazine advertising revenue in Spain 2017-2026
  • Premium Statistic Cinema ad spending in Spain 2015-2024
  • Premium Statistic Outdoor advertising revenue Spain 2018-2027

Digital media

8
  • Premium Statistic Digital ad spending in Spain 2017-2026
  • Premium Statistic Digital ad spending in Spain 2017-2026, by format
  • Premium Statistic Share of digital in ad spend in Spain 2015-2023
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2022
  • Premium Statistic Display ad spend in Spain 2022, by type
  • Premium Statistic Market shares of digital ad formats in Spain 2022
  • Premium Statistic Online TV ad spending in Spain 2017-2026
  • Premium Statistic Leading digital advertising sectors in Spain 2023, by share of voice

Leading players

3
  • Premium Statistic Highest spending advertisers in Spain 2022
  • Premium Statistic Top digital advertisers in Spain in 2022, by share of voice
  • Premium Statistic Most effective digital & specialist ad agencies in Europe 2022

Consumer perception

11
  • Premium Statistic Level of trust in selected media in Spain 2022
  • Premium Forecast Non-digital advertising touchpoints in Spain 2023
  • Premium Statistic Main channels of new brand discovery Spain Q3 2023
  • Premium Statistic Popularity of online advertising in Spain 2016-2023
  • Premium Forecast Attitudes towards online advertising in Spain 2023
  • Premium Statistic Out-of-home advertising penetration in Spain 2006-2022
  • Premium Statistic Share of consumers noticing OOH advertising in Spain 2022, by format
  • Premium Statistic Share of consumers recalling indoor OOH advertising in Spain 2022, by space
  • Premium Statistic Top experiences associated to DOOH according to consumers in Spain 2022
  • Premium Statistic Approval of personalized advertising on social networks in Spain 2023
  • Premium Statistic Most popular ad formats on social media according to consumers in Spain 2023
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