Digital advertising in the United Kingdom (UK)

Statistics report about online and digital advertising in the United Kingdom

Digital advertising in the United Kingdom (UK)

This report presents a selected range of statistics and data about digital and mobile advertising in the United Kingdom. Here you can find a report with detailed information on leading digital ad formats in the UK.

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Table of contents

Overview of the European market

6
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Statistic Digital advertising spending in Europe 2006-2022
  • Premium Statistic Digital ad spending in Europe 2022, by format
  • Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
  • Premium Forecast Mobile revenue share of digital advertising in Europe 2019-2028
  • Premium Statistic Largest digital advertising markets in Europe 2022

Overview of the UK market

6
  • Premium Statistic Digital publisher revenue in the UK 2019-2023
  • Premium Statistic Digital advertising spending in the UK 2008-2022
  • Premium Statistic Digital ad spend growth in the UK 2020-2022
  • Premium Statistic Advertising inflation in the UK 2023, by medium
  • Premium Statistic Revenue of digital advertising agencies in the UK 2012-2022
  • Premium Statistic Number of digital advertising agencies in the UK 2012-2022

Formats

5
  • Premium Statistic Online ad spend in the UK 2022, by type
  • Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
  • Premium Statistic Nonprofit digital ad spend in North America & the UK 2022, by format
  • Premium Statistic Leading B2C marketing channels in the UK 2022
  • Premium Statistic B2C marketing channels with highest growth potential in the UK 2022

Mobile

6
  • Premium Statistic Mobile advertising spending in the UK 2021-2025
  • Premium Statistic Growth of mobile ad spend in the UK 2021-2025
  • Premium Statistic Mobile share of digital ad spend in the UK 2008-2022
  • Premium Statistic Share of mobile in marketing budgets in the UK 2023
  • Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
  • Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022

Consumer insights

8
  • Premium Statistic Ad spend vs. media time gap in the UK 2022
  • Premium Statistic Consumer trust in advertising in the UK 2022, by media
  • Premium Forecast Attitudes towards online advertising in the UK 2023
  • Premium Forecast Digital advertising touchpoints in the UK 2023
  • Premium Statistic Attitudes to personalized advertising in the U.K. 2022
  • Premium Statistic Complaints about digital advertising in the UK 2023, by ad location
  • Premium Statistic Preference towards brands not using consumer data in advertising in the UK 2023
  • Premium Statistic Support for cookieless advertising among consumers in the UK 2023

Spotlight: Deprecation of third-party cookies

5
  • Premium Statistic Reliance on third-party cookies among advertisers in the UK 2022
  • Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
  • Premium Statistic Impact of third-party cookie deprecation on businesses in the UK 2022
  • Premium Statistic Share of brands preparing for third-party cookie deprecation in the UK 2022
  • Premium Statistic Solutions to the loss of 3rd-party cookies in the UK 2022
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FURTHER REPORTS

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  • Digital advertising formats in the United Kingdom (UK)
  • Mobile advertising and marketing in the U.S.
  • Digital advertising in Europe
  • Digital advertising in India
  • Digital advertising in Canada
  • Digital advertising in Western Europe
  • Digital advertising in Italy
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  • Digital advertising in North America
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  • Digital advertising in Central and Eastern Europe (CEE)

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