Advertising in the United States

Statistics report on advertising in the United States

Advertising in the United States

A compilation of the latest data on the American advertising industry, providing an overview of the sector before delving into its multiple media: television, radio, print, out-of-home (OOH), the internet, and audio and video streaming. The report also features survey information on ad perception and consumption in the United States.

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Table of contents

Overview

10
  • Premium Forecast Revenue in the advertising market United States 2019-2029
  • Premium Statistic Ad revenue in the U.S. 2023-2027, by medium
  • Premium Statistic Change in advertising spending in the U.S. 2023, by medium
  • Basic Statistic Estimated revenue of the ad, PR, and related services industry in the U.S. 2004-2022
  • Basic Statistic Estimated expenses of the ad, PR, and related services industry in the U.S. 2007-2022
  • Premium Statistic Largest advertisers in the U.S. 2022
  • Premium Statistic U.S. measured media ad spend 2022, by category
  • Premium Statistic Local advertising revenue in the U.S. 2019-2024
  • Premium Statistic Leading paid media in the U.S. 2023, by local advertising revenue
  • Premium Statistic Leading multi-market advertising pitches in the U.S. 2023, by media spending

Broadcast media

7
  • Premium Statistic TV advertising spending in the U.S. 2011-2027
  • Premium Statistic Upfront TV ad spend in the U.S. 2019-2025
  • Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
  • Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
  • Premium Statistic Radio advertising revenue in the U.S. & Canada 2023-2027
  • Premium Statistic Largest radio advertisers in the U.S. 2023
  • Premium Statistic Leading radio advertiser industries in the U.S. 2022, by radio ad spending

Print media

5
  • Premium Statistic U.S. newspaper publishers revenue 2010-2021, by source
  • Premium Statistic Advertising revenue of U.S. newspapers 2013-2021
  • Premium Statistic U.S. periodical publishers revenue 2010-2021, by source
  • Premium Statistic Quarterly magazine ad spend in the U.S. 2019-2021
  • Premium Statistic Largest magazine advertisers in the U.S. 2022

Outdoor

6
  • Premium Statistic Out-of-home (OOH) advertising revenue in the U.S. 2007-2023
  • Basic Statistic Estimated revenue of out-of-home (OOH) advertising companies in the U.S. 2000-2022
  • Basic Statistic Estimated expenses of out-of-home (OOH) advertising companies in the U.S. 2007-2022
  • Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2023, by OOH ad spending
  • Premium Statistic Change in OOH ad spend of the top four highest-spending categories in the U.S. 2023
  • Premium Statistic YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q2 2023

Digital

9
  • Basic Statistic Online advertising revenue in the U.S. 2000-2023
  • Premium Forecast Digital Market Outlook: digital advertising spending in the U.S. 2019-2028, by format
  • Premium Statistic Change in digital ad spend in the U.S. 2021-2027
  • Premium Statistic Digital ad spend growth in the U.S. 2023, by format
  • Premium Statistic Digital ad spend growth in the U.S. 2024, by format
  • Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
  • Premium Statistic Largest internet display advertisers in the U.S. 2022
  • Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024
  • Premium Statistic Influencer marketing spend growth in the U.S. 2022-2023, by player type

Audio & video streaming

7
  • Premium Statistic Digital audio ad spend in the U.S. 2016-2023
  • Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
  • Premium Statistic Podcast ad spend growth in the U.S. 2021-2025
  • Premium Statistic Podcast ad revenue in the U.S. 2021-2022, by genre
  • Premium Statistic Largest podcast advertisers in the U.S. 2023
  • Premium Statistic Streaming services' advertising CPM in the U.S. 2022-2023
  • Premium Statistic Estimated ad revenue of Netflix and Disney+ in the U.S. 2023-2025

Advertising perception & consumption

9
  • Premium Statistic Adults' attitudes toward advertising in the U.S. 2019-2023
  • Premium Statistic Frequency with which adults avoided advertising in the U.S. 2023, by selected medium
  • Premium Statistic Top channels for learning about new products among adults in the U.S. 2023
  • Premium Forecast Non-digital advertising touchpoints in the U.S. 2023
  • Premium Forecast Digital advertising touchpoints in the U.S. 2023
  • Premium Forecast Attitudes towards online advertising in the U.S. 2023
  • Premium Statistic Most accepted cases of use of AI in advertising according to adults in the U.S. 2023
  • Premium Statistic Leading benefits of ads personalized by AI for adults in the U.S. 2023
  • Premium Forecast Most popular influencer genres in the U.S. 2023
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FURTHER REPORTS

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