Television in the United States

Statistics report on the TV industry in the United States

Television in the United States

This report has been compiled to provide statistical information about television in the United States, featuring data on leading TV networks and shows, consumption, online TV, and advertising, amongst others.

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Table of contents

Overview

6
  • Premium Statistic Number of TV households in the U.S. 2000-2024
  • Premium Forecast Traditional TV and home video market revenue in the U.S. 2017-2027, by segment
  • Premium Statistic Revenue of U.S. TV broadcasters 2005-2022
  • Premium Statistic Revenue of U.S. TV broadcasters 2010-2022, by source
  • Basic Statistic Expenses of U.S. television broadcasters 2007-2022
  • Basic Statistic Employment in U.S. broadcasting and content providers industry 2001-2022

Infrastructure

5
  • Premium Statistic Leading TV markets in the United States 2023, by number of viewers
  • Premium Statistic Number of TV households in the U.S. 2023-2027, by type
  • Basic Statistic Total television and video usage distribution in the U.S. 2024, by delivery platform
  • Premium Statistic Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
  • Premium Forecast People living in households that have a cable TV/satellite TV 2023, by age

Advertising

5
  • Premium Statistic TV advertising spending in the U.S. 2011-2027
  • Premium Statistic Estimated weekly TV ad spend of U.S. companies September 2023
  • Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
  • Premium Statistic U.S. cable and other pay TV services ad spend 2021-2022
  • Premium Statistic CTV ad spend in the U.S. 2019-2027

Online and connected TV

4
  • Premium Statistic TV and CTV daily viewing time in the U.S. 2019-2024
  • Premium Statistic Number of connected TV households in the U.S. 2019-2027
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2023

Pay TV

5
  • Premium Statistic Revenue of traditional pay TV and video streaming in the U.S. 2021-2024
  • Premium Statistic Number of pay TV subscribers in the U.S. and Canada 2023-2029
  • Premium Statistic Pay TV penetration in the U.S. 2005-2023
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2025
  • Premium Statistic Cord-cutting penetration in the U.S. 2013-2023

Top networks

4
  • Premium Statistic Leading cable networks in the U.S. 2021-2023
  • Premium Statistic Most watched TV networks in the U.S. 2023
  • Premium Statistic Top cable news networks U.S. 2023, by number of viewers
  • Premium Statistic Most watched TV networks among adults aged 18-49 in the U.S. 2023

Companies

4
  • Premium Statistic Paramount's revenue 2022-2023, by type
  • Premium Statistic Comcast Corporation's revenue 2022-2023, by segment
  • Basic Statistic Global quarterly revenue of the Walt Disney Company 2023-2024, by segment
  • Premium Statistic Fox Corporation's revenue 2020-2023, by segment

Content

8
  • Premium Statistic Number of digital and traditional TV series premieres in the U.S. 2018-2023
  • Premium Statistic Number of broadcasts of the leading 100 TV broadcasts in the U.S. 2020-2023, by genre
  • Premium Forecast Preferred TV content by genre in the U.S. 2023
  • Premium Statistic Top TV shows by total viewer numbers in the U.S. 2022-2023
  • Premium Statistic Number of TV viewers of most watched sporting events in the U.S. 2023
  • Premium Statistic Super Bowl TV viewership in the U.S. 1990-2024
  • Premium Statistic U.S. TV and movie award shows: viewer numbers 2019-2024
  • Premium Statistic State of the Union address - number of viewers 1993-2024

Consumer behavior

6
  • Premium Statistic Time spent watching TV and digital video in the U.S. 2021-2025
  • Premium Statistic Traditional TV and streaming viewers in the U.S. 2015-2023
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2022, by gender
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2022, by age group
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2022, by ethnicity
  • Premium Statistic Over-the-air antenna usage to watch TV in the U.S. 2020-2023
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