Social media marketing in the United States

Statistics report on social media marketing in the United States

Social media marketing in the United States

This report has been compiled to provide statistical information about social media marketing in the United States. It consists of general information about the financial figures at play in the US market for digital media and social, more specifically, as well as insights on creators in the industry and consumer attitudes. The report also includes a chapter on the usage of artificial intelligence (AI) in the social media marketing world.

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Table of contents

Overview

7
  • Premium Forecast Revenue of the social media advertising industry in the U.S. 2019-2028
  • Premium Forecast Revenue growth of social media advertising in the U.S. 2019-2028
  • Premium Forecast Ad spending per internet user of social media advertising in the U.S. 2019-2028
  • Premium Forecast Mobile ad spend in the U.S. 2027-2028, by format
  • Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
  • Premium Statistic U.S. businesses social media marketing budget share 2015-2024
  • Premium Statistic U.S. businesses social media marketing budget share 2023, by sector

Creators

6
  • Premium Forecast Most used social media platforms by type in the U.S. 2023
  • Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
  • Premium Statistic Investment changes in social commerce planned by U.S. creators 2023
  • Premium Statistic Social commerce earnings of U.S. creators 2023
  • Premium Statistic Sponsored content types shared by creators from the U.S. 2023
  • Premium Statistic Reasons why U.S. creators do not sell products/services on social media 2023

Artificial intelligence use

6
  • Premium Statistic Leading marketing purposes of generative AI in the U.S. 2023
  • Premium Statistic Leading generative AI tools used for marketing purposes in the U.S. 2023
  • Premium Statistic Top ways for creators using AI in the U.S. 2023
  • Premium Statistic Consumer support to brands using AI for selected activities in the U.S. 2024
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Consumer trust levels towards AI-generated influencer content in the U.S. 2023

Consumer insights

8
  • Premium Statistic Social media ad reach in the United States 2024, by platform
  • Premium Statistic Social media ad reach in the United States 2024, by platform & gender
  • Premium Statistic U.S. leading social media usage reasons 2023
  • Premium Forecast Most common social media activities in the U.S. 2023
  • Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
  • Premium Statistic Content types engaging for social media marketing in the U.S. 2022
  • Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
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FURTHER REPORTS

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