U.S. adults who had tried vaping or using electronic cigarettes as of 2018, by gender
Vaping and e-cigarette use in the U.S.
Vaping and e-cigarettes are a relatively new technology. It was introduced to the U.S. consumer market in 2007 and has increased in popularity ever since. Generationally, there is a stronger preference among Millennials for vaping or e-cigarettes over tobacco cigarettes. Additionally, e-cigarette use is among the top methods that U.S. adults use to quit smoking traditional cigarettes.
Vaping and e-cigarette U.S. market
As for the e-cigarette and vaping market, since the introduction of e-cigarettes and vaping to the U.S., the sales of e-cigarettes has increased dramatically over time. The brand that generated the most sales revenue in the U.S. in recent years was Juul. It is estimated that in 2018 the e-cigarette market generated about 3.6 billion dollars in sales.