Share of online purchases made in Swedish versus foreign webshops in Sweden 2019
This statistic shows the share of online purchases made in Swedish versus foreign web shops in Sweden in the 1st quarter of 2019, by product category. According to the survey, the share of purchases from Swedish web shops was higher in every product category. The two most popular product categories for purchases in foreign online shops were car, boat and MC supplies (31 percent), and sports and recreation goods (17percent).