This statistic presents the share of North American shoppers who used Amazon Prime for their holiday shopping as of January 2018, sorted by generation. According to the findings, the generation that had the highest usage rate of Amazon Prime for holiday shopping were Millennials between the ages of 28 and 36 years. A total of 69 percent of respondents from that age group reported to having use the service for holiday shopping.
Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group
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TrendSource. (February 22, 2018). Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/860393/online-shoppers-by-generation-who-used-amazon-prime-holiday-shopping/
TrendSource. "Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group." Chart. February 22, 2018. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/860393/online-shoppers-by-generation-who-used-amazon-prime-holiday-shopping/
TrendSource. (2018). Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/860393/online-shoppers-by-generation-who-used-amazon-prime-holiday-shopping/
TrendSource. "Share of Online Shoppers in North America Who Used Amazon Prime for Their Holiday Shopping as of January 2018, by Age Group." Statista, Statista Inc., 22 Feb 2018, https://www.statista.com/statistics/860393/online-shoppers-by-generation-who-used-amazon-prime-holiday-shopping/
TrendSource, Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group Statista, https://www.statista.com/statistics/860393/online-shoppers-by-generation-who-used-amazon-prime-holiday-shopping/ (last visited May 04, 2024)
Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group [Graph], TrendSource, February 22, 2018. [Online]. Available: https://www.statista.com/statistics/860393/online-shoppers-by-generation-who-used-amazon-prime-holiday-shopping/