This statistic shows the result of a survey in 2017 in which European travelers were asked about the key influences in their decision making process. European travelers were most influenced by reading reviews of the places they want to visit and by informative content and deals. British travelers were influenced by reading reviews and deals the most at 88 percent, compared to German and French travelers at 79 percent and 75 percent respectively.
Key influences on the decision making process when booking travel in Europe 2017
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Expedia. (December 27, 2017). Key influences on the decision making process when booking travel in Europe 2017 [Graph]. In Statista. Retrieved May 27, 2024, from https://www.statista.com/statistics/808034/travel-booking-influences-in-europe/
Expedia. "Key influences on the decision making process when booking travel in Europe 2017." Chart. December 27, 2017. Statista. Accessed May 27, 2024. https://www.statista.com/statistics/808034/travel-booking-influences-in-europe/
Expedia. (2017). Key influences on the decision making process when booking travel in Europe 2017. Statista. Statista Inc.. Accessed: May 27, 2024. https://www.statista.com/statistics/808034/travel-booking-influences-in-europe/
Expedia. "Key Influences on The Decision Making Process When Booking Travel in Europe 2017." Statista, Statista Inc., 27 Dec 2017, https://www.statista.com/statistics/808034/travel-booking-influences-in-europe/
Expedia, Key influences on the decision making process when booking travel in Europe 2017 Statista, https://www.statista.com/statistics/808034/travel-booking-influences-in-europe/ (last visited May 27, 2024)
Key influences on the decision making process when booking travel in Europe 2017 [Graph], Expedia, December 27, 2017. [Online]. Available: https://www.statista.com/statistics/808034/travel-booking-influences-in-europe/