Marketers: communications strategy advice sources UK 2020

This statistic shows the results of a survey among marketers regarding whom their organizations planned to rely on most for strategic advice in communications and channel planning in the United Kingdom (UK) by 2020. In 2017, the survey found that 28 percent of marketers stated that their organization would rely on in-house strategic advice for their channel planning.

Who will your organization rely on most for strategic advice in communications and channel planning in 2020?*

Characteristic	2015 survey	2017 survey
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Release date

June 2017

More information

Region

United Kingdom

Survey time period

2015 and 2017**

Number of respondents

250+

Special properties

senior marketers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Who will your organization rely on most for strategic advice in the following areas? - Communications/channel planning."
** The source does not specify the date of the survey.

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