Share of consumers willing to pay a price premium on clothes from Britain UK 2017
This statistic shows the results of a survey in which respondents were asked if they are willing to pay a higher price for clothing because it was made in the United Kingdom, by age. The age group with the highest proportion of respondents willing to a pay a premium for clothes made in the UK is the 40 to 49 years group with 25 percent of respondents agreeing, whereas the 18 to 19 years and 50 to 59 years age groups are the least willing.