most valuable toy brand worldwide, beating its closest competitors, Bandai Namco, Fisher-Price, and Barbie.
In 2023, the family-owned toy manufacturer Lego (Lego Group or Lego A/S) brand retained its crown as the highest-valued Danish brand. Its brand value amounted to 53.36 billion Danish kroner. During the same year, Lego was also the Leading Danish brands in 2023, by brand value (in billion DKK)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Brand value
Global overview
5
- Premium Statistic Aggregate value of most valuable brands worldwide 2006-2023
- Basic Statistic Most valuable brands worldwide 2024
- Premium Statistic Fastest growing brands worldwide 2023, by brand value growth
- Basic Statistic Most valuable nation brands 2024
- Basic Statistic Biggest companies in the world by market value 2023
Regional overview
6
- Premium Statistic Value of most valuable brands worldwide 2023, by region
- Premium Statistic Most valuable brands worldwide 2024, by region
- Basic Statistic Most valuable European brands 2023
- Premium Statistic Most valuable brands in Latin America 2023
- Basic Statistic Most valuable brands APAC 2023, by brand value
- Premium Statistic Brand value of the leading 10 most valuable Middle Eastern brands 2023
Leading countries
8
- Premium Statistic Distribution of brand value worldwide 2023, by country
- Basic Statistic Most valuable U.S. brands 2024
- Basic Statistic Most valuable French brands 2023
- Basic Statistic Most valuable German brands 2023
- Basic Statistic Most valuable brands of China by BrandZ 2023
- Basic Statistic Most valuable brands in India 2023
- Premium Statistic Most valuable brands in Brazil 2023-2024
- Premium Statistic Most valuable Mexican brands 2023
Industry leaders
8
- Premium Statistic Brand value worldwide 2023, by industry
- Premium Statistic Most valuable brands worldwide 2023, by industry
- Basic Statistic Brand value growth 2023, by sector
- Basic Statistic Most valuable technology brands worldwide 2023
- Premium Statistic Telecom operators by brand value 2024
- Premium Statistic Brand value of the leading FMCG brands worldwide 2023
- Premium Statistic World: most valuable retail brands 2023
- Premium Statistic Most valuable media & entertainment brands worldwide 2023
Further related statistics
19
- Leading most valuable brands in the U.S. 2020
- Leading brands in South Africa 2018, by brand value
- Most valuable brands of China by BrandZ 2023
- BrandZ China Top 100's fastest-growing Chinese brands 2020
- BrandZ China Top 100's new Chinese brands' value 2021
- Most valuable Finnsih brands 2021
- Value of leading Saudi Arabian brands 2017
- Ranking of the most valuable Indonesian brands 2023
- Fastest growing brands worldwide 2023
- Polish banks ranked by brand value in 2015
- Banks ranked by brand value in Belgium and Luxembourg in 2015
- Most valuable Australian brands 2018, by brand value
- German leading banks ranked by brand value in 2015
- Leading Chinese brands in brand value change 2018
- Ranking of food brands in Poland 2022, by value
- Leading liquid soap brands ranked by sales value in the United Kingdom (UK) 2014
- Favorite brands of Russians 2022
- Tablet PC brand competitiveness index in South Korea 2023
- Luxury hotels brand equity ranking 2012
Further Content: You might find this interesting as well
Statistics
- Leading most valuable brands in the U.S. 2020
- Leading brands in South Africa 2018, by brand value
- Most valuable brands of China by BrandZ 2023
- BrandZ China Top 100's fastest-growing Chinese brands 2020
- BrandZ China Top 100's new Chinese brands' value 2021
- Most valuable Finnsih brands 2021
- Value of leading Saudi Arabian brands 2017
- Ranking of the most valuable Indonesian brands 2023
- Fastest growing brands worldwide 2023
- Polish banks ranked by brand value in 2015
- Banks ranked by brand value in Belgium and Luxembourg in 2015
- Most valuable Australian brands 2018, by brand value
- German leading banks ranked by brand value in 2015
- Leading Chinese brands in brand value change 2018
- Ranking of food brands in Poland 2022, by value
- Leading liquid soap brands ranked by sales value in the United Kingdom (UK) 2014
- Favorite brands of Russians 2022
- Tablet PC brand competitiveness index in South Korea 2023
- Luxury hotels brand equity ranking 2012
Brand Finance. (March 28, 2023). Leading Danish brands in 2023, by brand value (in billion DKK) [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/
Brand Finance. "Leading Danish brands in 2023, by brand value (in billion DKK)." Chart. March 28, 2023. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/
Brand Finance. (2023). Leading Danish brands in 2023, by brand value (in billion DKK). Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/
Brand Finance. "Leading Danish Brands in 2023, by Brand Value (in Billion Dkk)." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/
Brand Finance, Leading Danish brands in 2023, by brand value (in billion DKK) Statista, https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/ (last visited May 04, 2024)
Leading Danish brands in 2023, by brand value (in billion DKK) [Graph], Brand Finance, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/589347/ranking-of-danish-brands-by-value/