In 2022, European digital advertising market grew by 9.8 percent. This value uses 2021 exchange rate to capture growth rates as reported by local markets. When adjusted to the Colombo Consumer Price Index (CCPI), the growth stood at four percent. When adjusted to the Harmonised Index of Consumer Prices (HICP), the growth rate stood at 0.7 percent.
Change in digital advertising spending in Europe from 2010 to 2022
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Other statistics that may interest you Digital advertising in Europe
Overview
7
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital marketing spending growth in Europe 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2022
Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Video ad spend in Europe 2021-2022
- Premium Statistic Search ad spend in Europe 2013-2022
- Premium Statistic Digital audio ad spend in Europe 2019-2022
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
Social media
6
- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
- Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
Further related statistics
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- Digital display advertising revenue in Germany 2013-2023
- Online advertising expenditure in France 2011-2014, by format
- Revenues from mobile display advertising in Germany 2013-2015
- Online ad formats ranked by highest investments in Germany 2021 and 2022
- Advertising expenditure in Malaysia 2019-2022
- Number of sites selling native advertising Q4 2014 - Q3 2017
- Contextual advertising net revenue in Russia 2013-2019
- Digital advertising growth rate in Poland 2012-2024
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Statistics
- Digital display advertising revenue in Germany 2013-2023
- Online advertising expenditure in France 2011-2014, by format
- Revenues from mobile display advertising in Germany 2013-2015
- Online ad formats ranked by highest investments in Germany 2021 and 2022
- Advertising expenditure in Malaysia 2019-2022
- Number of sites selling native advertising Q4 2014 - Q3 2017
- Contextual advertising net revenue in Russia 2013-2019
- Digital advertising growth rate in Poland 2012-2024
IAB Europe. (May 31, 2023). Change in digital advertising spending in Europe from 2010 to 2022 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/454972/europe-online-ad-growth/
IAB Europe. "Change in digital advertising spending in Europe from 2010 to 2022." Chart. May 31, 2023. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/454972/europe-online-ad-growth/
IAB Europe. (2023). Change in digital advertising spending in Europe from 2010 to 2022. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/454972/europe-online-ad-growth/
IAB Europe. "Change in Digital Advertising Spending in Europe from 2010 to 2022." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/454972/europe-online-ad-growth/
IAB Europe, Change in digital advertising spending in Europe from 2010 to 2022 Statista, https://www.statista.com/statistics/454972/europe-online-ad-growth/ (last visited April 26, 2024)
Change in digital advertising spending in Europe from 2010 to 2022 [Graph], IAB Europe, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/454972/europe-online-ad-growth/