As of 2021, almost 58 percent of Portuguese companies declared using email marketing to advertise their brands. Social media advertising was used by 53 percent of companies, while having a social media presence was also an advertising mechanism for 38 percent of them. Online ads were implemented by 29 percent of enterprises, while digital events decreased their use to 28 percent, as, in the previous year, 39.2 percent of companies used them.
Share of companies using digital advertising in Portugal in 2021, by type
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Marketeer. (March 15, 2021). Share of companies using digital advertising in Portugal in 2021, by type [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/451663/portugal-share-of-companies-using-digital-adverting-by-type/
Marketeer. "Share of companies using digital advertising in Portugal in 2021, by type." Chart. March 15, 2021. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/451663/portugal-share-of-companies-using-digital-adverting-by-type/
Marketeer. (2021). Share of companies using digital advertising in Portugal in 2021, by type. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/451663/portugal-share-of-companies-using-digital-adverting-by-type/
Marketeer. "Share of Companies Using Digital Advertising in Portugal in 2021, by Type." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/451663/portugal-share-of-companies-using-digital-adverting-by-type/
Marketeer, Share of companies using digital advertising in Portugal in 2021, by type Statista, https://www.statista.com/statistics/451663/portugal-share-of-companies-using-digital-adverting-by-type/ (last visited May 02, 2024)
Share of companies using digital advertising in Portugal in 2021, by type [Graph], Marketeer, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/451663/portugal-share-of-companies-using-digital-adverting-by-type/