Reach of selected music sources by age group in the U.S. 2018

This statistic illustrates the reach of selected music on demand streaming services in the United States as of July 2018, broken down by age group. During the survey, it was found that the music on demand streaming service, Spotify, reached 47 percent of respondents aged 16 to 19 years old.

Reach of selected music sources in the United States as of July 2018, by age group

Characteristic	16-19	20-24	25-34	35-44	45-54	55-64	65+
YouTube	72%	65%	50%	39%	28%	19%	11%
Spotify	47%	49%	23%	15%	10%	4%	2%
Pandora	25%	29%	37%	24%	18%	12%	9%
Facebook	7%	11%	11%	11%	9%	8%	6%
iTunes	18%	21%	20%	15%	11%	5%	4%
Music as digital files	12%	13%	12%	10%	5%	3%	1%
CD	12%	10%	14%	14%	12%	12%	13%
Amazon Prime Music	7%	7%	15%	13%	8%	6%	5%
Podcast(s)	8%	7%	6%	7%	7%	5%	3%
Google Play Music	8%	9%	12%	7%	4%	2%	1%
HeartRadio	16%	13%	15%	11%	11%	10%	6%
Apple Music	12%	9%	7%	4%	3%	1%	1%

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Release date

September 2018

More information

Region

United States

Survey time period

July 2018

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

reach over the last seven days

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which, if any, of the following have you used in order to listen to audio content (music or speech) for five minutes or more at any one time during the last seven days?"

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