Grocery shopping: U.S. households' frequency by income 2017
Grocery shopping
Some people love it, some people don’t enjoy it too much: the weekly grocery shopping routine. Grocery shopping trips seem to be quite time-consuming: you have to create a shopping list; you have to drive up to the store, look for a parking spot, wander through the seemingly endless aisles to be able to find what you’re looking for, stand in-line at the checkout counter and drive back home. And in case you won’t find everything in one shop, you may have to go to another grocery supplier and the circle will start from the beginning.
A survey conducted among 1,455 U.S. adult primary household grocery shoppers found out that the majority of respondents (40 percent) go grocery shopping once a week, while 32 percent indicated to purchase grocery items two to three times per week. These results were broken down between seven different income brackets and the findings showed that households with an income of less than 20,000 U.S. dollars tend to shop less frequently: 15 percent of this income group purchased grocery items once a month or less.