Yearly value of shirt sponsorship deals in the Bundesliga 2023-2024, by club

Published by Statista Research Department, Nov 20, 2023
VfL Wolfsburg earned more from their shirt sponsor than any other Bundesliga club in 2023/24, with their deal with car manufacturer Volkswagen being worth up to 60 million euros per season. This was significantly more than most other clubs in the league.

Annual revenue earned from shirt sponsorship deals by clubs in the Bundesliga in 2023/24, by club (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

2023/24

Special properties

main sponsor only

Supplementary notes

Sponsorship deals for VfL Bochum and FC Augsburg also include stadium naming rights.

Figure for VfL Wolfsburg represents the higher end of an estimate, with the lower estimate being 50 million euros.

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