China: non-sports fashion retail sales by channel 2027

In 2022, about 495 billion yuan worth of non-sports fashion products were sold via shopping malls, accounting for 31.7 percent of the total sales value in China's non-sports fashion market. That year, the market recorded a total retail sales of about 1.56 trillion yuan. Online channels were expected to play an increasingly important role in the retail sales of non-sports fashion products, making up around 34.4 percent of the market in 2027.

Retail sales of non-sports apparel, shoes, bags and luggage in China from 2017 to 2022, with forecasts until 2027, by channel (in billion yuan)

Characteristic	Online	Shopping malls	Department stores	Street specialty stores	Others
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Release date

March 2024

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Region

Asia, China

Survey time period

2017 to 2022

Supplementary notes

*Forecast.

Figures have been rounded.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2024).

The statistics covered only non-sports apparel, shoes, bags and luggage that are mainly made of soft materials such as fabric, textiles and leather and designed for consumers aged over 14.

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