TikTok yearly interaction change by followers 2023

In 2023, smaller creators with less than 500 followers experienced a staggering decrease in the number of interactions, almost 90 percent compared to 2022. Big accounts, which had between 10,000 and 50,000 followers, experienced a decrease in interactions of 54.5 percent year-over-year in 2023. In comparison, creators with a small audience saw an increase of over 11 percent in their interactions.

Year-over-year change in interactions on TikTok accounts between 2022 and 2023, by number of followers

Characteristic	YoY change
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Release date

December 2023

More information

Region

Worldwide

Survey time period

2023 year-over-year

Special properties

based on number of followers

Supplementary notes

The source analyzed "14,206 accounts in 2022 and 66,564 accounts in 2023"

Tiny accounts: between 0 and 500 followers.
Small accounts: between 500 and 2,000 followers.
Medium accounts: between 2,000 and 10,000 followers.
Big accounts: between 10,000 and 50,000 followers.
Huge accounts: between 50,000 followers and 55 million follower.

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