Asia: user-generated content engagement by country 2023

According to a survey on user-generated content (UGC) conducted by Rakuten Insight in Asia in August 2023, 90 percent of the respondents in China stated that they had engaged with online content created by other people before. In contrast, 53 percent of respondents in South Korea stated to have engaged with UGC before.

Experience of engaging with user-generated content in Asia as of August 2023, by country or territory

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

Asia

Survey time period

August 10 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever engaged with user-generated content (such as reviews, videos, blogs, and social media posts created by people)?"
Values represent the respondent share who replied with "Yes".

Number of respondents:
China: n= 9,701
Hong Kong: n= 3,765
Indonesia: n= 11,623
India: n= 39,750
South Korea: n= 7,073
Malaysia: n= 12,825
Philippines: n= 13,818
Singapore: n= 6,281
Thailand: n= 36,793
Taiwan: n= 12,310
Vietnam: 3,583

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