Cart abandonment rate of luxury products worldwide 2023, by device
When shopping for luxury products, such as apparel and handbags, on the internet, consumers often reconsider their planned purchase, and leave the transaction incomplete. In the second quarter of 2023, it was most common among mobile shoppers for both luxury apparel and handbags to abandon their online basket with a rate of 88 percent and 90 percent, respectively. For both designer clothing and bags, with a cart abandonment rate of only about 82 percent, fewer consumers left their transactions incomplete when shopping on computers.