Rental value of the out-of-home (OOH) advertising in Egypt 2021-2023, by segment
In the first half of 2023, the real estate industry's out-of-home (OOH) advertising value reached some 803 million Egyptian pounds (25.98 million U.S. dollars). Fast-moving consumer goods (FMCG) and hospitality industries followed, with values of 175 million Egyptian pounds (5.66 million U.S. dollars) and 123 million Egyptian pounds (3.98 million U.S. dollars), respectively.