Annual growth of the OOH advertising in health care industry Egypt 2021-2023
In the first half of 2023, the out-of-home (OOH) advertising in the healthcare industry in Egypt did not grow. In the period under review, the OOH advertising for healthcare saw no significant growth due to the factors affecting the Egyptian economy. For instance, in 2021, the growth increased after the coronavirus (COVID-19) pandemic in 2020, while the smaller increase in 2022 was due to inflation and the drop in the value of the Egyptian pound.