Annual growth of the OOH advertising in the retail industry in Egypt 2021-2023
In the first half of 2023, the retail industry's out-of-home (OOH) advertising grew by seven percent. This was higher compared to 2022 when the growth dropped by two percent as a result of inflation and the value drop of the Egyptian currency. Over the observed period, the increase was highest in 2021, the year following the coronavirus (COVID-19) pandemic, due to the industries trying to recover.