Motivations for clicking on social media ads Singapore 2023, by age group
Rakuten Insight in July 2023, more than half of the respondents from all age groups in Singapore indicated their intention to click on advertisements on social media platforms due to the relevance of the content. The same survey also revealed that Singaporean respondents were willing to view social media advertisements that were tailored to their interests or preferences.
According to a survey on social media advertising conducted by