In 2023, Southwest Airlines invested 266 million U.S. dollars in advertising activities. A year earlier, the spending stood at 224 million. This constitutes an increase of approximately 19 percent year on year.
Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars)
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Southwest Airlines. (February 6, 2024). Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
Southwest Airlines. "Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars)." Chart. February 6, 2024. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
Southwest Airlines. (2024). Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
Southwest Airlines. "Advertising and Promotions Expense of Southwest Airlines Co. from 2019 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/
Southwest Airlines, Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/ (last visited May 16, 2024)
Advertising and promotions expense of Southwest Airlines Co. from 2019 to 2023 (in million U.S. dollars) [Graph], Southwest Airlines, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1406275/southwest-airlines-ad-spend/