In 2022, there were around 2.26 thousand dad influencers active on Instagram in Indonesia, the highest number observed across the selected Southeast Asian countries. The growing trend of fathers becoming social media influencers has been coined "dadvertising".
Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s)
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Affable.ai. (June 13, 2023). Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s) [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/
Affable.ai. "Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s)." Chart. June 13, 2023. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/
Affable.ai. (2023). Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s). Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/
Affable.ai. "Number of Dad Influencers on Instagram in Southeast Asia in 2022, by Country (in 1,000s)." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/
Affable.ai, Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s) Statista, https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/ (last visited May 15, 2024)
Number of dad influencers on Instagram in Southeast Asia in 2022, by country (in 1,000s) [Graph], Affable.ai, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1394466/sea-number-of-dad-influencers-on-instagram-by-country/