Latin America: automotive online ad spend growth 2023

After growing by 32.2 percent in 2022, the automotive industry's estimated digital advertising spending in Latin America decreased by 1.4 percent in 2023. As a result, the automotive sector's online ad spend in Latin America stood below 237 million U.S. dollars in 2023.

Annual change in the automotive industry's digital advertising spending in Latin America between from 2020 to 2023

Characteristic	Change in estimated digital ad spend
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

In cooperation with

Release date

March 2024

More information

Region

LAC

Survey time period

2019 to 2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search; including the subsegments car accessories and maintenance, cars, trucks and buses, dealers, motorcycles, nautical and aeronautical, tires, industrial vehicles, and various

Supplementary notes

Statista calculated and rounded the figured based on the source's estimates.

Including data from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (which was included despite being an unincorporated territory of the United States).

The date of release is the date of access.

Citation formats