Frequency of referring to Google reviews India 2022
According to a survey conducted by in December 2022 in India, 25 percent of Indians referred to Google reviews 50 percent to 75 percent of the times they use the search engine to find out more about a business. Comparatively, less than 10 percent of respondents never referred to Google reviews. In response to increasing complaints about fake online reviews, the Bureau of Indian Standards (BIS) guidelines were brought into effect in November 2022.