During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents from business-to-consumer (B2C) companies selling services stated that their digital marketing budgets increased by nearly 27 percent in 2022 compared to 2021. Marketing budgets of B2B companies selling products increased by roughly 14 percent.
Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Distribution of the content marketing budget in Norway 2018, by activity
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
- Premium Statistic Digital marketing spending growth in Spain 2021, by format
- Premium Statistic Most important social media platforms for global B2B & B2C marketers 2023
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Reasons for the success of content marketing in Denmark 2021
- Premium Statistic Content marketing strategy among companies in Denmark 2015-2021
- Premium Statistic Content marketing KPIs in Denmark 2021
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Basic Statistic Change in B2C content marketing budgets North America 2020
About the region
9
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
- Premium Statistic Volume of parcel shipments in the UK 2015-2021
- Premium Statistic B2B marketing strategies used in the UK 2022
- Premium Statistic Main in-store mobile shopping activities in the UK 2023
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Marketing budget revision in the United Kingdom (UK) Q4 2014-Q4 2018
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Marketing executives' business confidence in the United Kingdom (UK) Q4 2014-Q3 2020
- Premium Statistic Financial implications for marketing organizations due to coronavirus UK 2020
Selected statistics
1
Other regions
10
- Premium Statistic Budget anticipation of marketing managers in Sweden 2019
- Premium Statistic Share of marketing companies planning budget cuts due to COVID-19 in the Nordics 2020
- Premium Statistic Big data usage purposes for e-commerce enterprises in Thailand 2018
- Premium Statistic Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Premium Statistic Parcel revenue in Australia in FY 2018 by type
- Premium Statistic Distribution of the content marketing budget in Belgium 2018, by activity
- Premium Statistic Italy: retail grocery touch points used among customers 2017, by type
- Basic Statistic Changes to B2C marketing activities due to COVID-19 in 2020
- Basic Statistic B2B marketers reallocating live events budgets in the U.S. due to COVID-19 in 2020
- Premium Statistic Structure of web sales by B2C and B2B in France 2020
Related statistics
10
- Basic Statistic Change in marketing budgets in Norway H1 2024
- Premium Statistic Search engine advertising expenditure in Denmark 2009-2020
- Premium Statistic Marketing budget change due to the coronavirus pandemic in Norway 2020
- Basic Statistic Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel
- Basic Statistic Impact of the coronavirus pandemic on marketing investments in Sweden 2020
- Basic Statistic Impact of COVID-19 on marketing budget in Denmark 2020
- Premium Statistic Budget anticipation of marketing managers in Sweden 2019, by companies’ revenue
- Premium Statistic Distribution of the content marketing budget in Denmark 2018, by activity
- Premium Statistic Sponsorship spending in Sweden 2009-2022
- Premium Statistic Leading types of video used in marketing worldwide 2023
Further related statistics
10
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Global advertising costs of The Clorox Company 2011-2023
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Workforce of Dr Pepper Snapple worldwide 2011-2017
Further Content: You might find this interesting as well
Statistics
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Global advertising costs of The Clorox Company 2011-2023
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Workforce of Dr Pepper Snapple worldwide 2011-2017
The CMO Survey. (March 24, 2023). Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type [Graph]. In Statista. Retrieved May 25, 2024, from https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
The CMO Survey. "Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type." Chart. March 24, 2023. Statista. Accessed May 25, 2024. https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
The CMO Survey. (2023). Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type. Statista. Statista Inc.. Accessed: May 25, 2024. https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
The CMO Survey. "Change in Digital Marketing Budgets at For-profit Business-to-consumer (B2c) Companies in The United Kingdom in 2022, by Company Type." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/
The CMO Survey, Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type Statista, https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/ (last visited May 25, 2024)
Change in digital marketing budgets at for-profit business-to-consumer (B2C) companies in the United Kingdom in 2022, by company type [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377830/change-digital-marketing-budgets-for-profit-b2c-companies-uk/