Japan: preferences for eco-friendly foods by type 2022

Nearly 82 percent of people choosing eco-friendly foods and produce in Japan opt for domestically produced goods, as revealed in a survey conducted in November 2022. Labels like Organic JAS were relevant for around 30 percent of respondents.

Consumer preferences for eco-friendly produce and foods in Japan as of November 2022, by type

Characteristic	Share of respondents
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Release date

March 2023

More information

Region

Japan

Survey time period

November 2 to 28, 2022

Number of respondents

1,463 resondents*

Age group

20 years and older

Special properties

postal and online survey; multiple answers allowed

Supplementary notes

*Those respondents who indicated to always or sometimes choose eco-friendly foods and products.
**Such as goods sold loosely, in small portions, or small packages, avoiding leftovers.
***Such as the protection of animal life and its habit (including the protection of soil and water quality) or the mitigation of climate change by limiting fossil fuel use.

Original question: "Which kinds of eco-friendly foods and produce do you choose?"

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