Demographic profile of Taylor Swift fans in the U.S. 2023, by generation
According to a survey from March 2023 among U.S. Taylor Swift fans, also called 'Swifties', the largest share of Swift fans were in the group of millenials. The second largest share was within the group of baby boomers, followed by Gen X. In 2023, Swift announced her first tour in years, called 'Era', which already caused chaos when her significant fan base tried to purchase tickets for the long anticipated concerts.