Perception of talent shortage for ad media worldwide 2022, by stakeholder type

Published by
J. G. Navarro,
Nov 13, 2023
During a global 2022 survey, 85 percent of advertising agencies reported talent scarcity for media roles. Among publishers, ad technology companies, and advertisers, the share stood at around 75 percent.

Percentage of organizations deeming that the talent shortage for media roles is significant worldwide as of May 2022, by stakeholder type

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Release date

July 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

400 respondents

Special properties

among advertisers, agencies, publishers, platforms, and advertising technology companies

Supplementary notes

This question was phrased by the source as follows: "How significant do you feel the talent shortage is for media roles in your organization?"

The source does not specify the type of the survey.

Percentage points exceeding 100 percent are probably due to rounding.

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