In the fourth quarter of 2023, the number of ad impressions delivered across Meta's Family of Apps (FoA) (Facebook, Messenger, Instagram and WhatsApp) increased by 21 percent compared to the number reported in the final quarter of 2022. Across the nine quarters shown, the metric has shown a steady, uninterrupted, double-digit growth.
Change in Meta in-app ad impressions worldwide from 4th quarter 2021 to 4th quarter 2023
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Meta Platforms. (February 1, 2024). Change in Meta in-app ad impressions worldwide from 4th quarter 2021 to 4th quarter 2023 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1364859/change-meta-in-app-ad-impressions/
Meta Platforms. "Change in Meta in-app ad impressions worldwide from 4th quarter 2021 to 4th quarter 2023." Chart. February 1, 2024. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1364859/change-meta-in-app-ad-impressions/
Meta Platforms. (2024). Change in Meta in-app ad impressions worldwide from 4th quarter 2021 to 4th quarter 2023. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1364859/change-meta-in-app-ad-impressions/
Meta Platforms. "Change in Meta In-app Ad Impressions Worldwide from 4th Quarter 2021 to 4th Quarter 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1364859/change-meta-in-app-ad-impressions/
Meta Platforms, Change in Meta in-app ad impressions worldwide from 4th quarter 2021 to 4th quarter 2023 Statista, https://www.statista.com/statistics/1364859/change-meta-in-app-ad-impressions/ (last visited May 21, 2024)
Change in Meta in-app ad impressions worldwide from 4th quarter 2021 to 4th quarter 2023 [Graph], Meta Platforms, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1364859/change-meta-in-app-ad-impressions/