In 2023, a survey revealed that participants between the ages of 18 to 29 and 30 to 39 years old were the leading shoppers of direct brands in Australia, with around 32 percent of those aged 18 to 29 indicating they were direct brand shoppers. Conversely, the number of 60 to 70 year old respondents shopping direct brands was the lowest, with only 11 percent of respondents in this age category saying they were direct brand shoppers.
Distribution of direct brand shoppers in Australia in 2023, by age
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IAB Australia. (September 5, 2023). Distribution of direct brand shoppers in Australia in 2023, by age [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1342626/australia-share-of-direct-brand-shoppers-by-age/
IAB Australia. "Distribution of direct brand shoppers in Australia in 2023, by age ." Chart. September 5, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1342626/australia-share-of-direct-brand-shoppers-by-age/
IAB Australia. (2023). Distribution of direct brand shoppers in Australia in 2023, by age . Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1342626/australia-share-of-direct-brand-shoppers-by-age/
IAB Australia. "Distribution of Direct Brand Shoppers in Australia in 2023, by Age ." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1342626/australia-share-of-direct-brand-shoppers-by-age/
IAB Australia, Distribution of direct brand shoppers in Australia in 2023, by age Statista, https://www.statista.com/statistics/1342626/australia-share-of-direct-brand-shoppers-by-age/ (last visited May 11, 2024)
Distribution of direct brand shoppers in Australia in 2023, by age [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1342626/australia-share-of-direct-brand-shoppers-by-age/