The character merchandising market in Japan was valued at over 1.3 trillion Japanese yen in fiscal year 2022, out of which the toy segment accounted for the majority of retail sales. Toys occupied a 51.2 percent share of the market, remaining at a similar level as reported in the previous fiscal year
Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Share of consumers who often give character goods as gifts Japan 2019
- Premium Statistic Share of consumers who often purchase character goods Japan 2019
- Basic Statistic Gross profit of toy manufacturer Mattel 2006-2023
- Premium Statistic Anime merchandising market size Japan 2013-2022
- Premium Statistic Dolls market size in Japan FY 2014-2023
- Premium Statistic Capsule toys market size in Japan FY 2016-2023
- Premium Statistic Number of companies in the games and toys in Italy 2018, by business size
- Premium Statistic Market share of games and toys companies in Italy 2018, by business size
- Premium Statistic Number of employees of the toy retailer The Disney Store in Spain 2010-2021
- Premium Statistic Number of employees of the retailer Toys Centre in Spain 2011-2022
About the region
9
- Premium Statistic Cosplay clothing market size in Japan FY 2014-2023
- Premium Statistic Maid and cosplay service market size in Japan FY 2014-2022
- Premium Statistic Share of people who like fictional characters Japan 2019
- Premium Statistic Share of people who have a favorite fictional character Japan 2019
- Premium Statistic Anime streaming market size Japan 2013-2022
- Premium Statistic TV anime broadcasting market size Japan 2013-2022
- Premium Statistic Anime-related live entertainment market size Japan 2013-2022
- Premium Statistic Box office revenue of anime movies Japan 2013-2022
- Premium Statistic Anime videogram market size Japan 2013-2022
Selected statistics
1
Other regions
10
- Premium Statistic Sponsored content share on YouTube in Russian 2018-2020
- Basic Statistic Coronavirus impact on digital advertising investment by sector Spain 2020
- Premium Statistic Bolivia: toys market value 2016-2018
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
- Premium Statistic Awareness of Ramadhan-edition ads by major instant noodle brands Indonesia 2019
- Premium Statistic Peru: toys market value 2016-2018
- Premium Statistic Latin America: toys market value 2018, by country
- Premium Statistic Ecuador: toys market value 2016-2018
- Premium Statistic Guatemala: toys market value 2016-2018
- Premium Statistic Argentina: toys market value 2016-2018
Related statistics
10
- Premium Statistic B2B e-learning market size in Japan FY 2015-2024
- Premium Statistic B2C e-learning market size in Japan FY 2015-2024
- Premium Statistic DIY retail market size in Japan FY 2013-2022
- Premium Statistic Plush toys market size in Japan FY 2018-2022
- Premium Statistic Toys for adults market size in Japan FY 2018-2022
- Premium Statistic Hair care market size in Japan FY 2016-2023
- Premium Statistic Hair care market size share in Japan FY 2022, by category
- Premium Statistic Toy figures market size in Japan FY 2014-2023
- Premium Statistic Women's underwear market size in Japan 2014-2023
- Premium Statistic Men's underwear market size in Japan 2014-2023
Further related statistics
10
- FIFA: revenue from marketing rights 2003-2022
- Net sales of GameStop worldwide 2010-2022, by region
- FIFA broadcasting revenue 2015-2023
- Skincare market value in Great Britain 2022, by product type
- Toiletry market value in Great Britain 2022, by product type
- Skincare market value in Great Britain 2009-2022
- Fragrance market value in Great Britain 2022, by product type
- Ethical personal products: spending in the United Kingdom (UK) 2011-2021
- Online service royalties collected by PRS for Music in the UK 2017-2019, by platform
- Olympic Winter Games: number of licensees 2018
Further Content: You might find this interesting as well
Statistics
- FIFA: revenue from marketing rights 2003-2022
- Net sales of GameStop worldwide 2010-2022, by region
- FIFA broadcasting revenue 2015-2023
- Skincare market value in Great Britain 2022, by product type
- Toiletry market value in Great Britain 2022, by product type
- Skincare market value in Great Britain 2009-2022
- Fragrance market value in Great Britain 2022, by product type
- Ethical personal products: spending in the United Kingdom (UK) 2011-2021
- Online service royalties collected by PRS for Music in the UK 2017-2019, by platform
- Olympic Winter Games: number of licensees 2018
Yano Research. (August 2, 2023). Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. "Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022." Chart. August 2, 2023. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. (2023). Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. "Share of Toys in The Character Merchandising Market in Japan from Fiscal Year 2019 to 2022." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research, Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 Statista, https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/ (last visited May 10, 2024)
Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 [Graph], Yano Research, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/