Representation of marginalized groups in superhero films according to Gen Z U.S. 2021

Published by
Laura Carollo,
Jan 5, 2023
In 2021, half of American Gen Z consumers thought that superhero movies should have more female leading characters. That same year, about a quarter of the respondents stated that LGBTQ+ people should be less represented in superhero franchises.

Opinion of Gen Z on the presence of marginalized groups as leading characters of superhero movies in the United States as of November 2021

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Release date

December 2021

Region

United States

Survey time period

November 19 to 22, 2021

Number of respondents

2,200*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* total number of respondents, the survey does not specify the number of surveyed Gen Z

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