Post-pandemic attitudes toward cable TV & SVOD consumption in Argentina 2021
During a survey conducted in Argentina in September 2021, half of the respondents said they would continue to spend the same amount of time watching cable TV and/or subscription video-on-demand (SVOD) content after the restrictions imposed by the COVID-19 pandemic were lifted. One out of four (25 percent) interviewees stated that they would reduce the time a little, while seven percent said they would increase it a little. Approximately 90 percent of responding