As of February 2022, the first apps appearing to users in the Apple App Store results page after a search presented descriptions of 328 words on average. According to industry sources, while it is not clear what allows certain apps to appear among the first results on the Apple App Store results page, app store optimization practices can help developers increase their app visibility and users' interactions.
Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category
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Semrush. (February 25, 2022). Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/1296521/description-length-top-android-apps/
Semrush. "Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/1296521/description-length-top-android-apps/
Semrush. (2022). Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/1296521/description-length-top-android-apps/
Semrush. "Average Number of Words in Highest-ranking Mobile Apps Descriptions in The Google Play Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296521/description-length-top-android-apps/
Semrush, Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296521/description-length-top-android-apps/ (last visited April 28, 2024)
Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296521/description-length-top-android-apps/