In 2019, generation Z shoppers in Thailand were mainly comprised of brand-conscious followers who love all types of brands and follow trends, amounting to 32 percent of respondents. This was followed by premium shopaholics who love shopping and do research on brands and products.
Distribution of generation Z shoppers in Thailand in 2019, by brand consciousness
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McKinsey & Company. (June 29, 2020). Distribution of generation Z shoppers in Thailand in 2019, by brand consciousness [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1287867/thailand-distribution-of-gen-z-shoppers-by-brand-consciousness/
McKinsey & Company. "Distribution of generation Z shoppers in Thailand in 2019, by brand consciousness." Chart. June 29, 2020. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1287867/thailand-distribution-of-gen-z-shoppers-by-brand-consciousness/
McKinsey & Company. (2020). Distribution of generation Z shoppers in Thailand in 2019, by brand consciousness. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1287867/thailand-distribution-of-gen-z-shoppers-by-brand-consciousness/
McKinsey & Company. "Distribution of Generation Z Shoppers in Thailand in 2019, by Brand Consciousness." Statista, Statista Inc., 29 Jun 2020, https://www.statista.com/statistics/1287867/thailand-distribution-of-gen-z-shoppers-by-brand-consciousness/
McKinsey & Company, Distribution of generation Z shoppers in Thailand in 2019, by brand consciousness Statista, https://www.statista.com/statistics/1287867/thailand-distribution-of-gen-z-shoppers-by-brand-consciousness/ (last visited May 19, 2024)
Distribution of generation Z shoppers in Thailand in 2019, by brand consciousness [Graph], McKinsey & Company, June 29, 2020. [Online]. Available: https://www.statista.com/statistics/1287867/thailand-distribution-of-gen-z-shoppers-by-brand-consciousness/