A survey conducted in July 2023 revealed that around two thirds of surveyed Australian online shoppers purchased more than one direct brand in the last 12 months, including 13 percent of shoppers purchasing at least four different direct brands. According to the source, a direct brand is a brand that sells goods entirely or primarily through digital channels owned and operated by this brand and must meet certain criteria to be considered 'direct to customer'.
Number of different direct brands purchased by online shoppers in the last 12 months in Australia in 2023
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IAB Australia. (September 5, 2023). Number of different direct brands purchased by online shoppers in the last 12 months in Australia in 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1283579/australia-direct-brand-shopping/
IAB Australia. "Number of different direct brands purchased by online shoppers in the last 12 months in Australia in 2023." Chart. September 5, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1283579/australia-direct-brand-shopping/
IAB Australia. (2023). Number of different direct brands purchased by online shoppers in the last 12 months in Australia in 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1283579/australia-direct-brand-shopping/
IAB Australia. "Number of Different Direct Brands Purchased by Online Shoppers in The Last 12 Months in Australia in 2023." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1283579/australia-direct-brand-shopping/
IAB Australia, Number of different direct brands purchased by online shoppers in the last 12 months in Australia in 2023 Statista, https://www.statista.com/statistics/1283579/australia-direct-brand-shopping/ (last visited May 11, 2024)
Number of different direct brands purchased by online shoppers in the last 12 months in Australia in 2023 [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1283579/australia-direct-brand-shopping/