U.S iOS gaming in-app purchase transactions 2017-2020, by frequency
increasingly adopted the recurring in-app payments model, signifying that consumers' attitude towards in-app purchases might be shifting.
Mobile games offering one-time in-app payments remained the leading monetization model on the Apple App Store for the examined period. However, the number of mobile gaming apps offering subscriptions to iOS users in the United States has experienced a constant increase, growing by almost 13 percent year-over-year in 2020. Between 2017 and 2020, non-gaming apps on iOS have