Frequency of returning online purchased products in France 2020, by generation
means of returns, the relay point won the stake in 2020, acclaimed by 62 percent of French consumers and ranked in front of the forwarding by the Post office, the collection service and the return in physical store. When looking at the frequency to which people of different age groups or generations returned their products, the generation Z was the one returning product most often. Seniors and the generation Y returned them rarely.
Regarding the