cost of ad fraud was estimated at 81 billion U.S. dollars.
In 2022, DoubleVerify Holdings, Inc. generated a revenue of 452.42 million U.S. dollars. Its competitor Integral Ad Science Holding Corporation reported a revenue of 408.35million U.S. dollars. Both companies provide ad fraud detection solutions. Global 2022 Revenue of selected ad fraud detection providers worldwide from 2019 to 2022 (in million U.S. dollars)
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Statista. (July 11, 2023). Revenue of selected ad fraud detection providers worldwide from 2019 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1202862/revenue-ad-fraud-detection-providers/
Statista. "Revenue of selected ad fraud detection providers worldwide from 2019 to 2022 (in million U.S. dollars)." Chart. July 11, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1202862/revenue-ad-fraud-detection-providers/
Statista. (2023). Revenue of selected ad fraud detection providers worldwide from 2019 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1202862/revenue-ad-fraud-detection-providers/
Statista. "Revenue of Selected Ad Fraud Detection Providers Worldwide from 2019 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 11 Jul 2023, https://www.statista.com/statistics/1202862/revenue-ad-fraud-detection-providers/
Statista, Revenue of selected ad fraud detection providers worldwide from 2019 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1202862/revenue-ad-fraud-detection-providers/ (last visited May 11, 2024)
Revenue of selected ad fraud detection providers worldwide from 2019 to 2022 (in million U.S. dollars) [Graph], Statista, July 11, 2023. [Online]. Available: https://www.statista.com/statistics/1202862/revenue-ad-fraud-detection-providers/