Fnac's market share evolution before and during the French Days in France 2018-2019
Amazon the results are fairly small, as the pure player is gaining in market share every year.
Like Black Friday and Cyber Monday from the United States, the French Days event allows many stores to sell their products at reduced prices, the French way. Thus, it was interesting for the source to find out Fnac's market share during the French-pronounced Black Friday alternative, known as the French days: the 2019 edition of the French days was favorable for Fnac, which is also one of the six e-merchants behind the movement. The French Days of spring 2018 ended for Fnac with a loss of two percent of the market share, while the 2019 edition enabled this player to increase its market share by two percent. Compared to the giant