Online sales evolution of Amazon Prime days and competitors in France 2018-2020
This latest edition of the Prime Day, offered by Amazon to it's Prime customers have not brought the improvement hoped for by the major pure player in French e-commerce. Even though the date has been pushed in 2020, the general increase in sales had not improved much compared to previous years. However, Amazon gained a major market share during the Prime Day compared to its competitors scoring much stronger during the 30 days preceding the Prime Days.